Many businesses use their company cars as a place to display advertising. It’s a wonderful way to give your company a visible presence around town without the ongoing costs of a marketing campaign.
There are two options available for this type of advertising, either getting a paint job or installing a vehicle wrap. If you are wondering whether it is cheaper to get one over the other, worry not, because HighTech Signs DFW has done the research for you.
Choosing between a car wrap and a paint job involves more than just looking at initial cost. You’ll also want to consider other issues, like care and maintenance and the ability to remove the signage. The great thing about car wraps is that they are easy to undo. You can take the car back to the company that applied the car wrap to have it removed without damaging the paint underneath. If you want to remove a painted logo from a car, you’ll need to get the car repainted, which is probably going to cost as much as painting it on the vehicle in the first place.
According to Car and Driver, quality paint jobs cost about as much as vehicle wraps at between $2,000 to $10,000. However, you could get a low-cost paint job that is $1,000 or less. But, the body shop may cut corners by using cheaper enamel paint and only painting the visible exterior parts of the car.
You could also avoid major expense by simply getting the logo painted on the hood of your vehicle for between $250 to $1,000. A vinyl decal or partial wrap of the same size would probably cost about the same. Plus, you can still get it removed when no longer needed.
While vehicle wraps are removable, they are not the most durable digital printed signage available. Wraps wear out with exposure to the elements and aggressive car washing, resulting in bubbles, tears, and lifting at the corners of the body wrap. Expect to replace your vehicle wrap after five years.
You can preserve the wrap for as long as possible by taking good care of it. Here are a few tips:
Park your car inside a garage.
Handwash the vehicle using a soft cloth and soapy water.
Test cleansers in an inconspicuous spot before washing a vehicle.
Use citrus-based degreasers to break up and remove dirt.
Only use the lowest settings if you must use a power washer.
Use Teflon or silicon-based car polishes.
If you opt to invest in a new paint job, you can expect it to last up to 15 years when properly maintained. That’s a great investment compared to the life expectancy of vehicle wraps. However, it is pretty much a permanent decision. Be sure you want to advertise your company in paint before you go with this option.
Should you opt to get a vehicle wrap on your company car, reach out to HighTech Signs DFW. Our Dallas sign company can custom manufacture unique digital printed signage for an affordable price. Give us a call or fill out our online contact form to request a free quote today.
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